It's the national bookstore cut price book sale (great with or without the dominoes)

Saw this 5 days ago, 

Again i remembered that commercial with falling dominoes in it (They should bring back that commercial. Just show the old footage, if there's a need to save on production costs.).

And then Gener brought down the billboard.

But then it's still on, just for two weeks.

Great decision by National to retain 'Cut-price' catchphrase, and then the logo. Yeah, just show that commercial with the scissors cutting a thread, and then the dominoes start falling, falling, falling, hypnotizing,...